Welcome to Handsome Club

At Handsome Club, we believe great hospitality is about more than what is served, it is about how a place lives and breathes. We design bar programs, curate menus, build confident teams, and produce memorable events that feel rooted in culture and connection. Our vision is to help shape venues into spaces with soul and personality, where creativity, community, and thoughtful details turn everyday moments into lasting impressions.

JB Reynolds’ path through hospitality has always been guided by taste, curiosity, and a deep appreciation for craft. With 25+ years of experience in the industry, his work spans building nuanced bar programs to shaping portfolios and market strategy on the supplier side. Time spent as a bartender, market manager, and portfolio manager for leading venues and spirits brands gives JB both creative instinct and operational insight, which he brings to Handsome Club to help partners develop beverage programs, teams, and experiences that feel thoughtful, relevant, and built to last.